FIKA matchabar is a startup coldbrew- and matchabar in El Progreso, Honduras, founded by my sister-in-law. LimeBay Media helped shape the brand in forms of some social media content as well as a branding package, inspired by the name FIKA, which, in turn, is inspired by the swedish concept of fika.

The concept of fika is more than just having a coffee – it is a social break and a time to relax in the midst of the everyday stress. This was something we wanted to capture in the overall brand of FIKA. The logo, resembling a deer with a calm and relaxed facial expression.

Why the deer?
When designing the brand, we looked into various animals and figures that could act as a brand mascot. We ultimately chose the deer for two main reasons. The first one being its connection to the swedish nature, being a peaceful, majestic animal commonly found in the swedish (and nordic) countryside. Secondly, we chose the deer for its symbolism in the Bible. As both LBM and FIKA are companies rooted in the chritsian faith, we wanted something that connects the brand to the word of God.

“As the deer pants for streams of water, so my soul pants for you, my God.”
^{Psalms 42:1}
While we might pant for water (or in this case, Coffee and Matcha), we want to remember ourselves and FIKA’s customers that we also need other nutrients than what this world can give us – nutrients that is only available thrugh God.

Make sure to follow FIKA on instagram, @fika.matchabar

Webdesign and copywriting for Replot Metall, a metal production company outside of Vaasa, Finland. Site built in Framer

A fictional design-concept. Built in ycode, an open-source alternative to Framer.

Ficitional project for portfolio purposes.

Background

During the spring 2024 I developed a brand new website for my current workplace Finlands Svenska Skolungdomsförbund FSS r.f. (Finland’s Swedish-speaking School-youth Association FSS). This project also served as my final production for my studies in Online Media at Arcada UAS.

Main Objectives

The main objective with this project was increased engagement, and clear commuinication. This was measured in relation to the Organization’s old website.

The known pain-points of the previous website was:

• High volume of Customer support-requests, in matters already described and covered by the website. Somehow the user base did struggle navigating the site to find these answers.
• Mistakes made in the member-application, while the instructions themselves were clear, it seemed to not catch the visitors attention before applying
• General confusion in navigating the site, found through analysis of user behavior while visiting the site.

The User behavior was observed using hotjar, a WordPress-plugin that analyzes user sessions and identifies pain points.

After having launched the new website we analyzed and compared the result to the old page. There we could observe a drasticly streamlined user experience/user journey based on hotjar-sessions and analysis, as well as a massive drop in both customer-support questions and mistakes in the application process.

Technical

The website is build in WordPress using the built in Block-editor / Full-site editor. Follow-up work will be done on the site during fall 2024 and with that we’ll be analyzing the results and user behavior statistics in comparison with the previous site.

The live site can be visited at the address skolungdom.fi

Rento is a fictional Company used for portfolio purposes.

This landing page protoype is made in Framer.

A talkshow-styled video made for my Church’s youth-ministry. While many people was involved in this production, I was in a managing position being responsible for planning, overseeing scripting, as well as serving as the A-Camera operator and head video editor.

Smartaccom is a fictional smart hotel service focusing on flexibility and rethinking hotel accomodation.

This site protoype was made in Figma and served as the final asessment in one of my UX/UI courses at university.

Bygg på Klippan is a campaign-site for the renewal of SLEAF’s campyard Klippan’s accomodation cabins. The page aims to gather all relevant information for individuals and organizations of how these can help fund the project.

The entire site is built purely within the main site slef.fi, making use of separate Elementor-templates to differentiate the look from the main site.

During my time at the University, I was involved in renewing my student’s unions webpages, carrying out a rebuild of their poorly aged WordPress page.

This work was made 100% pro-bono and taught me a lot about redesigning an existing WordPress site without removing or damaging old posts, adapting pages to new layouts as well as user-login experiences and login-restricted areas.

The more advanced page-layouts are built in “Beaver Builder”, whereas the simpler pages and posts in particular uses the old WP post-editor (non Gutenberg/Block-editor)

American bluegrass gospel night (or ABGN in short) is an event for the entire family. Apart from the main attraction, bluegrass gospel bands and artists from all over the world, the venue offers activities for all ages. Walk along the western-street consisting of cafes, blacksmiths and stores, grab a burger from the grill, ride horses and try your luck while panning for gold. 2023 was the fourth edition of this beloved event held at the camp area klippan, outsite of nykarleby in finland.

The event is organized by SLEAF (Swedish Lutheran Evangelic Association in Finland) and run by volunteers of all ages. This year i was one of the event photographer- / videographers.

Especially during the spring months and into early summer, there is usually a lot of celebration of graduations, students, confirmations and more. Most people want to have a photo for remembering their special day. Here’s a selection of the many graduating students and more that I’ve had the honor to photograph over the years.

Tim Worthington is a fictional character made up for the sake of a course where the goal was to create a complete brand design for a (fictional) company.

Medical Beauty Station is a beauty salon located in Kauniainen, the neighbouring city to Helsinki, Finland. During the winter 2022-2023 a team of gathered resources from LimeBay Media and Storm Photography gave their websites a total overhaul and rebuilt their page from the ground up. The main focus was to increase traffic to the site and customers to the salon. We also put a lot of effort in makin the backend as simple as possible to use. We also put a lot of effort into making the site visually pleasing and produced a lot of the visual material ourselves.

The site is built in WordPress in a heavily modified version of the Astra theme, Beaver Builder. Custom developed menu systems and a custom-post-type system was built to ease the process of inserting and sorting info about the treatments they offer.

The live website has since been replaced by the client during a later aquisicion.

Sometimes all you need is a minimalistic, simple yet good looking portrait. Maybe it’s of your company’s employees or for your CV – a simple, professionaly taken portrait can always be good to have!

Vasa Nation is a student-union for students in Helsinki coming from the areas around the city of Vaasa, also known as the Ostrobothnia region in Finland. Every year the Union calls their members to a festive celebration in order to celebrate together. This year I’m serving as the Photographer on all the union’s events, and so I got the opportunity to photograph this beautiful night of celebrations.

Alive was a musical show performed by the women’s choir Nonen Vocals based in Vaasa. This concert was my first concert-gig as a photographer and an immense learning experience. I got to participate during both shows as well as rehearsals, giving me access to angles and images that wouldn’t have been possible had there been an audience in the room.

Delights By Neela is a small, single person company that makes various vegan goodies and treats, such as pralines, cakes, fudges and much more.
The website delightsbyneela.fi is the first real website I’ve developed for a client. The page is built on WordPress but all visual design is done completely from scratch. Thanks to the shop-plugin WooCommerce, together with some tweaks to said plugin, we were able to implement a way of showcasing the various products without the ability to order and shop the products online, per the clients request. This function is easy to add back in in the future if the needs were to change down the road.
The focus has been on ease of use while keeping a clean and simple visual style. The instagram feed and the four most recent products gives an extra dynamic touch to the otherwise quite static start page .

You can visit the page here: (Swedish and Finnish)
delightsbyneela.fi

A you might’ve seen I have happened to shoot a fair bit of squirrel photos. This is thanks to squirrels being very friendly and easy to spot in the area where I live. Here’s my all time favorite pictures of these furry, adorable animals.
If you want to know more about the story behind these images, check out my blog-post about them HERE !

Hamnboden is an idyllic little kiosk located in the guest harbour of Replot, where I grew up. Hamnboden serves the tastiest hamburgers in the area together with delicious, big ice cream portions. They also rent kayaks and SUP-boards and handles the customer service for the guest harbour.