Background

During the spring 2024 I developed a brand new website for my current workplace Finlands Svenska Skolungdomsförbund FSS r.f. (Finland’s Swedish-speaking School-youth Association FSS). This project also served as my final production for my studies in Online Media at Arcada UAS.

Main Objectives

The main objective with this project was increased engagement, and clear commuinication. This was measured in relation to the Organization’s old website.

The known pain-points of the previous website was:

• High volume of Customer support-requests, in matters already described and covered by the website. Somehow the user base did struggle navigating the site to find these answers.
• Mistakes made in the member-application, while the instructions themselves were clear, it seemed to not catch the visitors attention before applying
• General confusion in navigating the site, found through analysis of user behavior while visiting the site.

The User behavior was observed using hotjar, a WordPress-plugin that analyzes user sessions and identifies pain points.

After having launched the new website we analyzed and compared the result to the old page. There we could observe a drasticly streamlined user experience/user journey based on hotjar-sessions and analysis, as well as a massive drop in both customer-support questions and mistakes in the application process.

Technical

The website is build in WordPress using the built in Block-editor / Full-site editor. Follow-up work will be done on the site during fall 2024 and with that we’ll be analyzing the results and user behavior statistics in comparison with the previous site.

The live site can be visited at the address skolungdom.fi

Bygg på Klippan is a campaign-site for the renewal of SLEAF’s campyard Klippan’s accomodation cabins. The page aims to gather all relevant information for individuals and organizations of how these can help fund the project.

The entire site is built purely within the main site slef.fi, making use of separate Elementor-templates to differentiate the look from the main site.

During my time at the University, I was involved in renewing my student’s unions webpages, carrying out a rebuild of their poorly aged WordPress page.

This work was made 100% pro-bono and taught me a lot about redesigning an existing WordPress site without removing or damaging old posts, adapting pages to new layouts as well as user-login experiences and login-restricted areas.

The more advanced page-layouts are built in “Beaver Builder”, whereas the simpler pages and posts in particular uses the old WP post-editor (non Gutenberg/Block-editor)

Medical Beauty Station is a beauty salon located in Kauniainen, the neighbouring city to Helsinki, Finland. During the winter 2022-2023 a team of gathered resources from LimeBay Media and Storm Photography gave their websites a total overhaul and rebuilt their page from the ground up. The main focus was to increase traffic to the site and customers to the salon. We also put a lot of effort in makin the backend as simple as possible to use. We also put a lot of effort into making the site visually pleasing and produced a lot of the visual material ourselves.

The site is built in WordPress in a heavily modified version of the Astra theme, Beaver Builder. Custom developed menu systems and a custom-post-type system was built to ease the process of inserting and sorting info about the treatments they offer.

The live website has since been replaced by the client during a later aquisicion.