FIKA Matchabar

FIKA matchabar is a startup coldbrew- and matchabar in El Progreso, Honduras, founded by my sister-in-law. LimeBay Media helped shape the brand in forms of some social media content as well as a branding package, inspired by the name FIKA, which, in turn, is inspired by the swedish concept of fika.

The concept of fika is more than just having a coffee – it is a social break and a time to relax in the midst of the everyday stress. This was something we wanted to capture in the overall brand of FIKA. The logo, resembling a deer with a calm and relaxed facial expression.

Why the deer?
When designing the brand, we looked into various animals and figures that could act as a brand mascot. We ultimately chose the deer for two main reasons. The first one being its connection to the swedish nature, being a peaceful, majestic animal commonly found in the swedish (and nordic) countryside. Secondly, we chose the deer for its symbolism in the Bible. As both LBM and FIKA are companies rooted in the chritsian faith, we wanted something that connects the brand to the word of God.

“As the deer pants for streams of water, so my soul pants for you, my God.”
^{Psalms 42:1}
While we might pant for water (or in this case, Coffee and Matcha), we want to remember ourselves and FIKA’s customers that we also need other nutrients than what this world can give us – nutrients that is only available thrugh God.

Make sure to follow FIKA on instagram, @fika.matchabar